Competitive Advantage: Using Information to Build Business Success
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Course Content
About Course
Course Curriculum / Content
Week 1: ICT and competitive advantage-Introduction
1.1 The value of information(video)
00:001.2 Learning online with Deakin(video)
00:00
Week 1: Business value and ICT investment
Week 1: Business model and Technological fit
Week 1: ICT for competitive advantage
Week 1: Weekly wrap up
Week 2: Business investment and IT Portfolio-Introduction
Week 2: Business return and technology investment
Week 2: Competing on information
Week 2: Course wrap up
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Description
Apple, Facebook and Google are three of today’s most vibrant companies
What do they have in common?
They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.
Deakin University’s Business School is a global leader.
Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.
What topics will you cover?
- value of information to businesses as a competitive advantage
- entrepreneurial spirit and how to elevate yourself above the competition
- case studies of how businesses use information to generate distinctive ideas and create new opportunities
- situation analysis to develop the confidence to make decisions that lead to achieving personal goals
- competitive nature and the ethical implications of having an information advantage
- elements that set your business apart and how to use this knowledge to stay ahead.
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