Competitive Advantage: Using Information to Build Business Success

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About Course

Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Deakin University’s Business School is a global leader.

Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.

What topics will you cover?

  • value of information to businesses as a competitive advantage
  • entrepreneurial spirit and how to elevate yourself above the competition
  • case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • situation analysis to develop the confidence to make decisions that lead to achieving personal goals
  • competitive nature and the ethical implications of having an information advantage
  • elements that set your business apart and how to use this knowledge to stay ahead.
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What Will You Learn?

  • By the end of the course, you‘ll be able to...
  • Identify how information and IT can generate business value for competitive advantage
  • Discover how different kinds of IT investments provide different types of business value
  • Analyze your own competitive advantage and the value of the information you hold
  • Develop a plan for how you can successfully use the value of information in your career

Course Content

Week 1: ICT and competitive advantage-Introduction

  • 1.1 The value of information(video)
  • 1.2 Learning online with Deakin(video)

Week 1: Business value and ICT investment

Week 1: Business model and Technological fit

Week 1: ICT for competitive advantage

Week 1: Weekly wrap up

Week 2: Business investment and IT Portfolio-Introduction

Week 2: Business return and technology investment

Week 2: Competing on information

Week 2: Course wrap up

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