Entrepreneurship Series: Growth Strategies For Startups – 03
413,961 already enrolled!
Single Account, More Benefits:
- Courses Taught by professionals
- Empowered Community & Connection
- Free Career Mentoring & Support
- Activated Tools, Insights and Reports
- Connect with Mentors and Coaches
- Access Jobs and Internships
- Get help From Our Support staff
- Your Virutal Career Center
- Pursue and International Career
Course Content
About Course
What You will learn
- You’ll learn foundational economic concepts in customer acquisition, including customer value over time, customer lifetime value and ROI, and customer equity
- You'll learn the three primary modes of digital marketing (owned, paid, and earned), and when and how these media options can be utilized by a start-up
- You’ll learn the math behind creating cost targets and margin requirements (whether your product or service will be sold via retailers or some other channel), the principles that guide pricing of products and services, and how to implement the “four Cs” of pricing while measuring price sensitivity
- You'll learn how to scale up strategically, and how to you decide whether to expand to different segments once you establish a foothold in your target segment.
Course Curriculum / Content
Week 1: Acquiring customers and Forecasting Demand
This first module focuses on strategies to acquire customers and understand product demand when a start-up is in growth mode. You’ll learn foundational economic concepts in customer acquisition, including customer value over time, customer lifetime value and ROI, and customer equity. You’ll also learn about the key theory of “two-sided markets” and explore how entrepreneurs can build these markets through pricing and subsidization. Even the most exciting and useful new products and services face challenges in convincing people to adopt them, and so you'll explore actionable research and examples that explain the rate of diffusion, the adoption of new products, and ways to attack the challenge of forecasting demand. By the end of this module, you’ll have a solid grounding in the core concerns of start-ups as they move from launch to growth.
Introduction
02:00Two-Sided Markets
15:00Diffusion and Adoption
15:32Forecasting Demand: Part 1
09:00Forecasting Demand: Part 2
03:00Forecasting Demand: Part 3
07:30Acquiring Customers and Forecasting Demand Slides
Week 2: Digital Marketing, Social Media, SEO, Digital Ads and PR
In this module, you'll explore the strategies modern start-ups use to get the word out about new products and services. You'll learn the three primary modes of digital marketing (owned, paid, and earned), and when and how these media options can be utilized by a start-up. You'll also learn how to harness the powers of social media, search engine optimization (SEO), “sponsored” search engine results, display ads and social ads. Finally, you'll understand how to leverage free media and assess the pros and cons of engaging PR firms. By the end of this module, you'll be able to develop digital marketing and pr strategies for your enterprise.
Digital Marketing
08:00Social Media
15:00Search Engine Organization (SEO)
09:00Digital Advertising
19:00Public Relations
20:00Digital Marketing, Social Media, SEO, Digital Ads and PR Slides
Week 3: Cost Structures, Pricing and Tracking
This module was designed to give you a strong foundation in the economics around growing a start-up, including how to understand and implement cost targets, pricing strategies, and outcome measurement. You’ll learn the math behind creating cost targets and margin requirements (whether your product or service will be sold via retailers or some other channel), the principles that guide pricing of products and services, and how to implement the “four Cs” of pricing while measuring price sensitivity. You'll also explore how to identify key performance indicators (KPIs) to determine whether your business is thriving or failing, how to efficiently grow a customer base through sales partnerships, and how to decide whether to make your own products/components or purchase them from a third party. By the end of this module, you will possess the foundational economic knowledge that informs the cost, price, sales, and production strategies used by successful entrepreneurs today.
Target Costing and Channel Economics
21:00The Importance of Pricing
04:00Price Elasticity
19:00Measuring Price Elasticity: Part 1
15:35Measuring Price Elasticity: Part 2
12:00MWTP Economic Value to the Customer
07:35MWTP Van Westerndorp Method
10:57Performance Measurement, KPIs, Dashboard, Reporting
11:31Sales Partnerships
09:10Make-Buy Decision in Operations
14:14Cost Structures, Pricing, and Tracking Slides
Student Ratings & Reviews
Requirements
- Take the courses at your pace
- Respect the order of the specializations
- Refer to the comment session and the community for help
- Certificates are only awarded to those who complete the entire specialization
Target Audience
- Aspiring Entrepreneurs
- Trainers and Weekend Programs
- Bootcamp Administrators
- College Students
Material Includes
- Video Lessons
- Slides and Presentation files
- External References
- Case studies and transcripts
Description
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
Student Ratings & Reviews
Students are also Interested in:

10,000 Online Ccourses
Acquire most in-demand skills through our curated courses & Certificates

Expert Instructors
Meet the best Instructors and Coaches who are obsessed with your success

Unlimited Access
You have all the tools for skill, career growth and a vibrant community
Start Getting New Knowledge and Experience, Together!
The power of the Oriental Academy comes from our users. Register now and access all our tools from Job search, Skill development Coaching, and Support

We’ve turned career development into a movement backed by the community. Our tools are designed to help you win in the Job market. There are Jobs, Coaches, Courses etc
The Company
Industry Tracks
Help Center
© 2023 – Oriental Academy || Made with Love by The Oriental Career team