Entrepreneurship Series: Launch Your Startup in Grand Style -02
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Course Content
About Course
What You will learn
- This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch
- You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team,
- You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need.
- You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies
Course Curriculum / Content
Week 1: The product, the pitch and when to Quit your Day Job
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
1.0 Introduction
02:001.1 The Lean Approach
09:111.2 Minimum Viable Products (MVPs)
08:451.3 Hypothesis and Preliminary Experiments
05:001.4 The Pivot
04:001.5 Making the Leap
06:001.6 The Art of the Pitch
05:26Module 1 PDFs of Lecture Slides
The Pitch Process: A VC’s perspective. Interview with Eurie Kim, Forerunner Ventures
27:00
Week 2: Building the Team
This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.
2.0 The Importance of the Founding Team
13:002.1 The Role of Early Hires
08:312.2 Goals and Motivations
13:302.3 Founder’s Agreements
15:002.5 Finding Technical Resources
07:352.6 Allocating Equity Among Team Members
25:00Module 2 PDFs of Lecture Slides
Week 3: Network, Professional Services, & Intellectual Property
In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.
3.0 Networks, Innovation, and Entrepreneurship
17:003.1 Mentors, Advisors, and Advisory Boards
05:063.2 Professional Services: Lawyers and Accountants
05:443.3 Intellectual Property Overview
14:193.4 Summary – Legal Forms of the Enterprise
00:00Module 3 PDFs of Lecture Slides
Module 4: Branding, Strategy and Summary
In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.
4.0 Branding and Naming
20:284.1 Launching Your Startup – Branding
10:12Audio Interview with Big Ass Fans
4.2 Bias and Meritocracy
07:134.3 Incubators and Accelerators
05:424.4 Entrepreneurial Strategy
24:004.5 Course Wrap Up
00:00Module 4 PDFs of Lecture Slides
The Entrepreneur’s Journey: Interview with Lindsey Stewart, Co-founder, Stringer
30:40
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Requirements
- Take the courses at your pace
- Respect the order of the specializations
- Refer to the comment session and the community for help
- Certificates are only awarded to those who complete it
Target Audience
- Aspiring Entrepreneurs
- Trainers and Weekend Programs
- Bootcamp Administrators
- College Students
Material Includes
- Video Lessons
- Slides and Presentation files
- External References
- Case studies and transcripts
Description
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
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