Oriental Academy Certified Courses

How to Build an Irresistible Offer

How to make offers to good People feel stupid saying no. After beginning a series of businesses and completing acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer.
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Last Updated:2023-03-11
Course level:Intermediate
Course Duration: 3h

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Course Content

11 sections • 28 lecture • 7h 33m total length

About Course

How to make offers to good People feel stupid saying no. After beginning a series of businesses and completing acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer.
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What You will learn

  • How to generate top Offers
  • Solving Problems
  • Beating your Competition
  • Generating Urgency without forcing it
  • Offering Right Packages your Clients Need

Course Curriculum / Content

Making Offers that are Irresistible

  • Getting Started
    15:00
  • Picking Markets: Selecting a Multi-million Dollar Niche
    15:00
  • CHARGE WHAT IT’S WORTH – PRICING
    15:00
  • THE VALUE EQUATION
    15:00
  • OFFER CREATION PART 1
    15:00
  • OFFER CREATION PART 2
    15:00
  • BONUS CREATION
    15:00
  • GUARANTEE CREATION
    15:00
  • SCARCITY & URGENCY
    15:00
  • NAMING PRODUCTS
    15:00

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Requirements

  • Program is in English
  • If its too fast, slow the pace
  • Self Paced Course
  • For Entrepreneurs

Target Audience

  • Entrepreneurs
  • New Founders
  • Marketing Managers
  • Growth Marketers

Material Includes

  • Video Lessons
  • Workbooks
  • Recommended Resources
  • Quizzes

Description

As entrepreneurs, we make bets everyday. We are gamblers ― gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with the hopes of a higher pay out. Oftentimes, we lose. But, sometimes, we win and win BIG.

However, there is a difference between gambling in business and gambling in a casino. In a casino, the odds are stacked against you. With skill, you can improve them, but never beat them. In contrast, in business, you can improve your skills to shift the odds in your favor. Simply stated, with enough skill, you can become the house.

After beginning a series of businesses and completing acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer. What you are literally providing them in exchange for their money. That’s where it all begins.
This Course is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.

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