How to Build an Irresistible Offer
About Course
As entrepreneurs, we make bets everyday. We are gamblers ― gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with the hopes of a higher pay out. Oftentimes, we lose. But, sometimes, we win and win BIG.
However, there is a difference between gambling in business and gambling in a casino. In a casino, the odds are stacked against you. With skill, you can improve them, but never beat them. In contrast, in business, you can improve your skills to shift the odds in your favor. Simply stated, with enough skill, you can become the house.
After beginning a series of businesses and completing acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer. What you are literally providing them in exchange for their money. That’s where it all begins.
This Course is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.
Course Content
Making Offers that are Irresistible
Getting Started
15:00Picking Markets: Selecting a Multi-million Dollar Niche
15:00CHARGE WHAT IT’S WORTH – PRICING
15:00THE VALUE EQUATION
15:00OFFER CREATION PART 1
15:00OFFER CREATION PART 2
15:00BONUS CREATION
15:00GUARANTEE CREATION
15:00SCARCITY & URGENCY
15:00NAMING PRODUCTS
15:00
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