Oriental Academy Certified Courses

How to Start a Startup

This is the course that will transform your entrepreneurship journey forever. All you will need to start and scale.
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Last Updated:2022-10-27
Course level:Intermediate
Course Duration: 30h

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Course Content

11 sections • 28 lecture • 7h 33m total length

About Course

This is the course that will transform your entrepreneurship journey forever. All you will need to start and scale.
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What You will learn

  • At the End of the Program, you will learn to build a startup from, Scratch
  • We will go through the Business Model Canvas and complete all aspects
  • You will gain an in-depth understanding of the unique approach to managing a startup different from Corporates
  • Our tutor will guide you through designing Business Models, Evaluating your own business ideas, identifying revenue sources, partnerships
  • You will walk away with a clear pathway like never before.
  • This course also offers mentoring support for budding and existing entrepreneurs

Course Curriculum / Content

Lesson 1: Before You get started

  • 4 Ways to take this class
  • Presentation Highlight Reel
  • Business Model Canvas Introduction
  • Launchpad Central
  • Optional Reading And Homework

Lesson2: What We Now Know

Lesson 3: Business Models and Customer Development

Lesson 4 – Business Models and Customer Development

Lesson 5 – Value Proposition

Lesson 6 – Customer Segments

Lesson 7 : Channels

Lesson 8: Customer Relationships

Lesson 9 : Revenue Model

Lesson 10: Partnerships

Lesson 11: Resources Activities Costs

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  • This Course is strictly in English and requires at least intermediate English skill
  • You will need a steady internet
  • If you have a team, the experience is better
  • You dont need a prior entrepreneurial idea to participate

Target Audience

  • Aspiring entrepreneurs
  • Existing Founders who want to go back to the basics
  • Tutors who want to use the course in their lessons
  • Community Builders willing to educate their members

Material Includes

  • Videos
  • Text
  • Downloadable content
  • Links to other resources
  • Coaches and Mentors
  • A dedicated Social Groupoffering support


In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.


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