How to Start a Startup
About Course
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Course Content
Lesson 1: Before You get started
4 Ways to take this class
02:11Presentation Highlight Reel
04:32Business Model Canvas Introduction
00:00Launchpad Central
00:00Optional Reading And Homework
00:00
Lesson2: What We Now Know
Lesson 3: Business Models and Customer Development
Lesson 4 – Business Models and Customer Development
Lesson 5 – Value Proposition
Lesson 6 – Customer Segments
Lesson 7 : Channels
Lesson 8: Customer Relationships
Lesson 9 : Revenue Model
Lesson 10: Partnerships
Lesson 11: Resources Activities Costs
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