Complete Product Design Course by Google and Udacity
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Course Content
About Course
What You will learn
- Over the years, Silicon Valley startups have developed a series of frameworks and best practices for product design. Through startup case studies and interviews with industry experts, we want to bring you the best of Silicon Valley with lessons you can apply to influence the design of your mobile or web app.
- By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics.
Course Curriculum / Content
Lesson 1: Ideation & Validation
You will learn how to develop the entrepreneurial mindset and efficiently generate new ideas informed by good user research.
Overview
Building an Amazing Product
00:00Startup Introduction: Optimizely
00:00Case Study: Locket
03:52Who are Entrepreneurs to You?
The Entrepreneur’s Mindset: Locket
00:00The Entrepreneur’s Mindset: Optimizely
00:00Entrepreneurial Mindsets and You
Product Course Overview
00:00What’s the Big Idea?
00:00Types of Ideas
00:00Example of Idea types : – Shype
00:00Example of Idea Types
Quiz Explanation
Existing Products and Idea Types
00:00Observe and Listen for Problems
00:00Aaron Harris on Business Ideas
00:00Generating Ideas
00:00Brainstorm
More Help on Generating Ideas
One Idea You Can Use
00:00Nir Eyal on Hooked
00:00Nir Eyal on Pain Killers & Vitamins
00:00Aaron Harris on Pain Killers & Vitamins
00:00Evaluate and Triage Ideas
00:00Aaron Harris on Growing Markets
00:00Evaluating your Ideas
00:00The Morality of Manipulation
00:00Choose One Idea
00:00Product Design: Applying Hooked Model
00:00From Ideation to Validation
00:00Innovation Endeavors on Validation
00:00What is User Research?
00:00Aaron Harris on Early User Research
00:00User Research Questions
User Research without a Prototype
The How of User Research
00:00Learn More: How to Begin Your Research
00:00Conducting User Research
00:00Learn about Market Demand and Trends
00:00Harpinder on Markets & Competition
00:00Value Propositions: A Communication Tool
Know What You’re Up Against
00:00Analyze the Competition
00:00How to Refine the Idea
00:00Aaron Harris on Being a Founder
00:00Pete Koomen on Being a Founder
00:00Ideation and Validation Recap
00:00
Lesson 2: UX / UI
User Experience and Interaction Overview
00:00User Experience Design
00:00UX/ UI Components
Interaction Design and Tasks
00:00Designing Flows and User Testing
00:00Different Types of Design
00:00Material Design
00:00Accessible Design
00:00Accessibility Basics
00:00Accessible Products & Guidelines
00:00Designing for All Users: Accessibility
00:00Accessible Products & Assistive Tech
00:00Personas and Accessibility
00:00Personas and User Flows
00:00Optimizely and the User Experience
00:00Locket and the User Experience
00:00Course Map Revisited
00:00UXD for Mobile
User Experience Components
00:00Common Design Elements
Homepage Design
00:00Sign Ups and Onboarding
00:00Payment Forms
00:00Forms
Notifications
00:00Nir Eyal on Good Notifications
00:00User Feedback and Ratings
00:00Design Thinking at Optimizely
00:00Design Thinking at Locket
00:00Analyze Another Product
00:00Bringing Design to the Product
00:00User Experience Design Resources
Nir Eyal on Hooked Model & Product Hunt
00:00User Experience and Design Recap
00:00
Lesson 3 Design SPrint
Introduction to Design Sprints
00:00Design Sprints at Locket
00:00Design Sprint Overview
00:00Examples of Design Sprints
Elements of a Design Sprint
00:00Planning the Design Sprint
00:00The Design Challenge
00:00Stages of the Design Sprint
00:00Understand Stage
00:00Understand Stage Activities
00:00User Interviews and How Might We…
Define Stage
00:00Define Stage: Additional Methods
Define Stage: Shopping App Golden Path
00:00Diverge Stage
00:00Structure of a Design Sprint Activity
Diverge Stage: Shopping App Crazy 8s
00:00Zen Voting – Decide Stage
00:00Diverge Stage: Shopping App 1 Big Idea
00:00Diverge Stage: Additional Methods
Decide Stage
00:00Additional Methods to Decide
Prototype Stage
00:00Prototypes and Deliverables
Learn More: Dive Deeper into Paper
Validate Stage
00:00Validate Stage: Additional Methods
Innovative Team Structures
Design Sprint Summary
00:00Advice for Running Design Sprints
00:00Summary
Key Metrics
Key Metrics Overview
00:00Common Metrics
00:00The HEART Framework
00:00Goals, Signals, and Metrics
00:00Aaron Harris on Key Metrics
00:00Optimizely and Key Metrics
Locket and Key Metrics
00:00Aaron Harris: Bad Metrics and E&R
00:00Optimizely and Vanity Metrics
00:00Locket and Vanity Metrics
00:00Collecting and Accessing Data on Metrics
00:00Optimizely – When A/B Test
00:00Actionable Metrics and Launch
00:00Key Metrics Recap
00:00
Student Ratings & Reviews
Requirements
- Anyone can complete this course, but it is recommended that you are already studying design.
- This course has no formal prerequisites. You just need to have a problem to solve and be open to feedback!
Target Audience
- University students studying an undergraduate design degree.
- Entrepreneurs looking to understand how to design the right technology products
- Tech Savvy Engineers looking for a solid Product Design background
Material Includes
- Instructor videos
- Learn by doing exercises
- Taught by industry professionals
- Resources for your Growth
- A Group for further support
- Self-Paced Learning
Description
There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics.
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