How to Start a Startup
About Course
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
What Will You Learn?
- At the End of the Program, you will learn to build a startup from, Scratch
- We will go through the Business Model Canvas and complete all aspects
- You will gain an in-depth understanding of the unique approach to managing a startup different from Corporates
- Our tutor will guide you through designing Business Models, Evaluating your own business ideas, identifying revenue sources, partnerships
- You will walk away with a clear pathway like never before.
- This course also offers mentoring support for budding and existing entrepreneurs
Course Content
Lesson 1: Before You get started
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4 Ways to take this class
02:11 -
Presentation Highlight Reel
04:32 -
Business Model Canvas Introduction
00:00 -
Launchpad Central
00:00 -
Optional Reading And Homework
00:00
Lesson2: What We Now Know
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What We Now Know
00:00 -
History Of The Corporation
00:00 -
Startups Are Not Smaller Versions Of Large Companies
00:00 -
Strategy
00:00 -
Process
00:00 -
Waterfall Development
02:05 -
Customer vs Product Development
00:00 -
Why Do Startups Fail
00:00 -
why Startups fail – Quize Explanations
00:00 -
Why Startups Fail
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The Organization
00:00 -
Entrepreneurial Education
00:00 -
Startup Outcomes: What can happen to a Startup?
00:00 -
What Can happen to a startup?
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Quiz Explanation
00:00
Lesson 3: Business Models and Customer Development
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What is a Company
00:00 -
Business Model
00:00 -
Business Model Canvas Value Prop.
00:00 -
Bus. Model Canvas Customer Segments
00:00 -
Business Model Canvas Channels
00:00 -
BMC Customer Relationships
00:00 -
Business Model Canvas Revenue Streams
00:00 -
Business Model Canvas Key Resources
00:00 -
Business Model Canvas Key Partners
00:00 -
Business Model Canvas Key Activities
00:00 -
Business Model Canvas Costs
00:00
Lesson 4 – Business Models and Customer Development
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Hypotheses Or Guesses
00:00 -
Customer Development Process
00:00 -
Order the Customer Development Process
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Quiz Explanation
00:00 -
Customer Development Done By Founders
00:00 -
Hypothesis Testing
00:00 -
Minimum Viable Product
00:00 -
Pivot
00:00 -
Customer Discovery
00:00 -
Order the Phases of Customer Discovery
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Quiz Explanation
00:00 -
Customer Validation
00:00 -
Market Opportunity Analysis
00:00 -
Total Available Market
00:00 -
JerseySquare Market Size
00:00 -
Market Size Summary
00:00 -
Estimate Served Available Market (SAM)
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Quiz Explanation
00:00 -
JerseySquare Introduction
00:00 -
JerseySquare Self-Intro
00:00 -
Survey (Embedd)
00:00
Lesson 5 – Value Proposition
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Value Proposition
00:00 -
What the name do we give to the relationship between “Value Proposition” and “Customer Segment”
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Value Proposition and the Minimum Viable Product
00:00 -
Which is Most Important?
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Quiz Explanation
00:00 -
Customer Archetype
00:00 -
Importance Of Customer Archetype
-
Talk To Customers
00:00 -
Quiz Explanation
00:00 -
Value Proposition Product
00:00 -
Value Proposition Services
00:00 -
Amazons Product
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Quiz Explanation
00:00 -
Pain Killers – Hypotheses
00:00 -
Pain Killers – Problem Or Need
00:00 -
Pain Killers – Ranking
00:00 -
Gain Creators Hypotheses
00:00 -
Gain Creators Ranking
00:00 -
MVP Physical
00:00 -
MVP Webmobile
00:00 -
MVP
00:00 -
Purpose of MVP
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Quiz Explanation
00:00 -
The Art Of The MVP
00:00 -
Common Mistakes With Value Proposition
00:00 -
Value Proposition Questions
00:00 -
Technology And Market Insight
00:00 -
Types Of Value Proposition
00:00 -
JerseySquare Value Proposition
00:00 -
Value Proposition Examples
00:00
Lesson 6 – Customer Segments
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Product Market Fit
00:00 -
Jobs To Be Done
00:00 -
Rank And Day In The Life
00:00 -
Customer Gains
00:00 -
Customer Pains
00:00 -
Customer Archetype
00:00 -
JerseySquare Archetypes
00:00 -
Customer In Context
00:00 -
Scenario Quize
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Quiz Explanation
00:00 -
Signals And Experiments
00:00 -
2 Sided Market
00:00 -
Match 2 Sided Market to the Right Business
-
Quiz Explanation
00:00 -
Multiple Customer Segments
00:00 -
E. Coli Example
00:00 -
Market Types Introduction
00:00 -
Existing Market
00:00 -
Resegmented Market
00:00 -
New Market
00:00 -
Clone Market
00:00 -
Class Discussion
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Time to Profitability
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Quiz Explanation
00:00 -
Existing Market Extended
00:00 -
Resegmented Market Extended
00:00 -
New Market Extended
00:00 -
Clone Market Extended
00:00 -
Consequences of Not Understanding a New Market
00:00 -
JerseySquare Customer Segments
00:00 -
Examples
00:00
Lesson 7 : Channels
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Introduction
00:00 -
Distribution Channels Overview
00:00 -
Your Product
00:00 -
Web Distribution
00:00 -
Physical Distribution
00:00 -
Distribution Complexity Quiz
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Quiz Explanation
00:00 -
Direct Channel Fit
00:00 -
Indirect Channel Economics
00:00 -
OEM Channel Economics
00:00 -
JerseySquare Channels
00:00
Lesson 8: Customer Relationships
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Customer Relationships
00:00 -
3 parts of customer relationship
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Three Components
00:00 -
Customer Archetypes
00:00 -
Paid Demand Creation
00:00 -
Earned Demand Creation
00:00 -
Get Keep Grow
00:00 -
Customer Acquisition Quiz
-
Get Physical
00:00 -
Quiz Explanation
00:00 -
Get Alternatives
00:00 -
Viral Loop
00:00 -
Keep Physical
00:00 -
Grow Physical
00:00 -
Get Web
00:00 -
Web Customer Acquisition Cost
00:00 -
Keep Web
00:00 -
Grow Web
00:00 -
JerseySquare Customer Relationships
00:00 -
What is Lifetime Value
-
Quiz Explanation
00:00 -
JerseySquare Customer Relationships II
00:00
Lesson 9 : Revenue Model
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How Do You Make Money
00:00 -
Common Mistakes
00:00 -
Revenue Streams And Price
00:00 -
Direct And Ancillary Models
00:00 -
Pricing
00:00 -
Common Startup Mistakes
00:00 -
Market Types And Pricing
00:00 -
Single And Multiple Side Markets
00:00 -
Revenue First Companies
00:00 -
Market Type And Revenue
00:00 -
Draw The Diagram
00:00 -
JerseySquare Pricing
00:00 -
Key Revenue Model Questions
00:00 -
Market Size And Share
00:00
Lesson 10: Partnerships
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Partnerships
00:00 -
Why Partner?
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Quiz Explanation
00:00 -
Partner Definition
00:00 -
Partner Resources
00:00 -
Partner Types
00:00 -
Greatest Strategic Alliance
00:00 -
Joint Business Development
00:00 -
Joint Partnerships And Startups
00:00 -
Coopetition
00:00 -
Virtual Channels
00:00 -
key Suppliers
00:00 -
Partner Risks
00:00 -
Managing Partners Risks
00:00 -
Investments
00:00 -
Startup Partner Strategies Summary
00:00
Lesson 11: Resources Activities Costs
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Resources Activities Costs
00:00 -
Four Critical Resources
00:00 -
Financial Resources
00:00 -
Human Resources
00:00 -
Qualified Employees And Culture
00:00 -
Intellectual Property Overview
00:00 -
Intellectual Property Detailed
00:00 -
Costs
00:00 -
Metrics That Matter
00:00 -
JerseySquare Revenue
00:00 -
JerseySquare Partners/Resources/Activities/Costs
00:00 -
Final Survey – Embed
00:00 -
Whats next?
00:00
Earn a Certificate
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