Born and raised in Indonesia, Madeleine moved to Beijing in 2013 to pursue her bachelor’s degree in Marketing. She then received a scholarship from China Scholarship Council (CSC) to pursue a master’s degree in Customs Administration.
Madeleine is very passionate about marketing, design, and content development. With over 6-years of working experience in China, she has been covered by China Daily, Global Times, Startup Grind, and many more. Today, she is serving as the co-director for Startup Grind Beijing – one of the world’s most active international entrepreneurship communities.

She is also involved in the Startup Grind Greater China’s S-W-A-T team as Head of Marketing. While working as Marketing and Business Development Specialist for Influence Matters – a strategic PR and Marketing consultancy helping international B2B tech startups, scale-ups, and SMBs succeed in China.
She is the creator of the Entrepreneur Spotlight series for Startup Grind Beijing and Startup Grind Greater China – where she interviews entrepreneurs from Beijing and China communities. She is also the mastermind behind the 8 Questions series, where she interviews directors and co-directors of the Startup Grind Greater China region.

In 2021, Madeleine took over Networking Matters by Influence Matters, weekly curated tech & entrepreneurship event listings on the WeChat official account with over 14,000 followers in Greater China.