Crushing your Competition: Competitive Strategies to Make your Business Stand Out
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Course Content
About Course
What You will learn
- By the end of the course, you‘ll be able to...
- Define and segment your competition
- Develop your competitive advantage
- Present your business idea to potential investors via a competitive matrix
Course Curriculum / Content
Week 1: Defining and Segmenting Your Competition
Welcome to Crushing the Competition
Meet the Intructor
What it means to define and segment competition (Video)
05:22Indirect Competition (V)
03:36Wallet Share (V)
02:59The Competitive Binder (V)
05:10You MUST have competition (V)
04:00Too much competition? (V)
04:00Nutrition Bar Market Case Study (V)
05:00Define and Segment Your Competition Worksheet (V)
04:29Let’s Discuss
Congratulations on Completing Week 1
Week 2: Build a Compelling Competitive Matrix
Competitive Matrix Explained (V)
05:00Determining Your Business’ Strengths (V)
06:00Scoring Your Strengths (V)
05:00Express the Top 2 in a Range (V)
02:00Select Your Competitors (V)
02:05Building Your Competitive Matrix (V)
04:00Let’s Discuss
Congratulations on Completing Week 2
WEEK 3 Create a Unique Competitive Advantage
Unique Competitive Advantage Explained (V)
03:00Unique Competitive Advantage – Company Examples (V)
03:50How to Determine Your Unique Competitive Advantage (V)
Step 1 – Evaluate Your Strengths (V)
03:00Step 2 – Evaluate Your Competitive Landscape (V)
03:00Step 3 – Identify Your Unique Competitive Advantage (V)
04:00Step 4 – Test Your Unique Competitive Advantage (V)
05:00Common Mistakes (V)
04:00Unique Competitive Advantage in Action (V)
03:00Discuss How to Create a Unique Competitive Advantage
Congratulations on Completing the Course!
Student Ratings & Reviews
Requirements
- Excel or Google Sheets would be helpful to use for this course but is not essential.
- The course contains a significant amount of video content.
- A decent internet traffic can stream this course
Target Audience
- This course is designed for entrepreneurs who already own a business or are looking to start one.
- You will also find it useful if you’re a business owner or executive wanting to position your business effectively with competitive analysis. Students considering future career prospects in business or marketing will also benefit from this course.
Material Includes
- Video Instructions
- handbooks
- External Resources
- Discussions and Assignments
Description
Learn how to improve the positioning of your business via competitive strategies
This informative three-week course will teach you all that you need to know in order to make sure your business stands out in the modern world.
You’ll find out how to iterate, how to improve your advantage against competitors via competitor research, and how to get ahead with your competitive strategy.
Learn how to do effective competitor research and analysis
A major focus of this course will be finding out where your competitors are weak, therefore accentuating where your business can be strong.
You’ll do this by effectively researching your competition and defining your own competitive landscape.
Create a competitive advantage for your business and learn about positioning your business
You’ll create your own competitive advantage with regard to your own business, and will then be able to create a competitive matrix that will push you into the number one position against all your competitors via competitor analysis.
You’ll do this by learning powerful techniques to gain insight from your competitors, and also by discovering what investors demand you know in order to raise capital for your business.
Learn from Ken Burke, an entrepreneurial expert in the high-tech industry
You’ll be under the guidance of Ken Burke throughout; a serial entrepreneur who founded EntrepreneurNOW! Network in order to bring together entrepreneurs from around the world to learn and grow from each other.
He has over 25 years’ worth of experience and recently sold his eCommerce software company – which generated 2 billion in online sales per year – for $100 million.
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