Get Started With Digital Marketing
About Course
Explore the value of digital marketing and the challenges of digital disruption
On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organization today.
You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behavior and traditional marketing consumer behavior, as well as how to build online customer relationships.
Course Content
Week 1: Macro Impact on Marketing-Welcome
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1.1 An introduction to the course (video)
02:04 -
1.2 The big question
Week 1: Defining digital marketing
Week 1: Digital disruption, are you ready for that?
Week 1: Summary
Week 2: Micro Impact on Marketing-Welcome back
Week 2: E-consumers
Week 2: Decision-making process
Week 2: Digital marketing and your business
Week 2: Summary
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