Complete Product Design Course by Google and Udacity

About Course

There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics.

Over the years, Silicon Valley startups have developed a series of frameworks and best practices for product design. Through startup case studies and interviews with industry experts, we want to bring you the best of Silicon Valley with lessons you can apply to influence the design of your mobile or web app.
By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics.

Course Content

Lesson 1: Ideation & Validation
You will learn how to develop the entrepreneurial mindset and efficiently generate new ideas informed by good user research.

Overview
Building an Amazing Product

00:00
Startup Introduction: Optimizely

00:00
Case Study: Locket

03:52
Who are Entrepreneurs to You?
The Entrepreneur’s Mindset: Locket

00:00
The Entrepreneur’s Mindset: Optimizely

00:00
Entrepreneurial Mindsets and You
Product Course Overview

00:00
What’s the Big Idea?

00:00
Types of Ideas

00:00
Example of Idea types : – Shype

00:00
Example of Idea Types
Quiz Explanation
Existing Products and Idea Types

00:00
Observe and Listen for Problems

00:00
Aaron Harris on Business Ideas

00:00
Generating Ideas

00:00
Brainstorm
More Help on Generating Ideas
One Idea You Can Use

00:00
Nir Eyal on Hooked

00:00
Nir Eyal on Pain Killers & Vitamins

00:00
Aaron Harris on Pain Killers & Vitamins

00:00
Evaluate and Triage Ideas

00:00
Aaron Harris on Growing Markets

00:00
Evaluating your Ideas

00:00
The Morality of Manipulation

00:00
Choose One Idea

00:00
Product Design: Applying Hooked Model

00:00
From Ideation to Validation

00:00
Innovation Endeavors on Validation

00:00
What is User Research?

00:00
Aaron Harris on Early User Research

00:00
User Research Questions
User Research without a Prototype
The How of User Research

00:00
Learn More: How to Begin Your Research

00:00
Conducting User Research

00:00
Learn about Market Demand and Trends

00:00
Harpinder on Markets & Competition

00:00
Value Propositions: A Communication Tool
Know What You’re Up Against

00:00
Analyze the Competition

00:00
How to Refine the Idea

00:00
Aaron Harris on Being a Founder

00:00
Pete Koomen on Being a Founder

00:00
Ideation and Validation Recap

00:00

Lesson 2: UX / UI

User Experience and Interaction Overview

00:00
User Experience Design

00:00
UX/ UI Components
Interaction Design and Tasks

00:00
Designing Flows and User Testing

00:00
Different Types of Design

00:00
Material Design

00:00
Accessible Design

00:00
Accessibility Basics

00:00
Accessible Products & Guidelines

00:00
Designing for All Users: Accessibility

00:00
Accessible Products & Assistive Tech

00:00
Personas and Accessibility

00:00
Personas and User Flows

00:00
Optimizely and the User Experience

00:00
Locket and the User Experience

00:00
Course Map Revisited

00:00
UXD for Mobile
User Experience Components

00:00
Common Design Elements
Homepage Design

00:00
Sign Ups and Onboarding

00:00
Payment Forms

00:00
Forms
Notifications

00:00
Nir Eyal on Good Notifications

00:00
User Feedback and Ratings

00:00
Design Thinking at Optimizely

00:00
Design Thinking at Locket

00:00
Analyze Another Product

00:00
Bringing Design to the Product

00:00
User Experience Design Resources
Nir Eyal on Hooked Model & Product Hunt

00:00
User Experience and Design Recap

00:00

Lesson 3 Design SPrint

Introduction to Design Sprints

00:00
Design Sprints at Locket

00:00
Design Sprint Overview

00:00
Examples of Design Sprints
Elements of a Design Sprint

00:00
Planning the Design Sprint

00:00
The Design Challenge

00:00
Stages of the Design Sprint

00:00
Understand Stage

00:00
Understand Stage Activities

00:00
User Interviews and How Might We…
Define Stage

00:00
Define Stage: Additional Methods
Define Stage: Shopping App Golden Path

00:00
Diverge Stage

00:00
Structure of a Design Sprint Activity
Diverge Stage: Shopping App Crazy 8s

00:00
Zen Voting – Decide Stage

00:00
Diverge Stage: Shopping App 1 Big Idea

00:00
Diverge Stage: Additional Methods
Decide Stage

00:00
Additional Methods to Decide
Prototype Stage

00:00
Prototypes and Deliverables
Learn More: Dive Deeper into Paper
Validate Stage

00:00
Validate Stage: Additional Methods
Innovative Team Structures
Design Sprint Summary

00:00
Advice for Running Design Sprints

00:00
Summary

Key Metrics

Key Metrics Overview

00:00
Common Metrics

00:00
The HEART Framework

00:00
Goals, Signals, and Metrics

00:00
Aaron Harris on Key Metrics

00:00
Optimizely and Key Metrics
Locket and Key Metrics

00:00
Aaron Harris: Bad Metrics and E&R

00:00
Optimizely and Vanity Metrics

00:00
Locket and Vanity Metrics

00:00
Collecting and Accessing Data on Metrics

00:00
Optimizely – When A/B Test

00:00
Actionable Metrics and Launch

00:00
Key Metrics Recap

00:00

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About Course

What Will You Learn?

Course Content

Lesson 1: Ideation & Validation You will learn how to develop the entrepreneurial mindset and efficiently generate new ideas informed by good user research.

Overview

Building an Amazing Product

Startup Introduction: Optimizely

Case Study: Locket

Who are Entrepreneurs to You?

The Entrepreneur’s Mindset: Locket

The Entrepreneur’s Mindset: Optimizely

Entrepreneurial Mindsets and You

Product Course Overview

What’s the Big Idea?

Types of Ideas

Example of Idea types : – Shype

Example of Idea Types

Quiz Explanation

Existing Products and Idea Types

Observe and Listen for Problems

Aaron Harris on Business Ideas

Generating Ideas

Brainstorm

More Help on Generating Ideas

One Idea You Can Use

Nir Eyal on Hooked

Nir Eyal on Pain Killers & Vitamins

Aaron Harris on Pain Killers & Vitamins

Evaluate and Triage Ideas

Aaron Harris on Growing Markets

Evaluating your Ideas

The Morality of Manipulation

Choose One Idea

Product Design: Applying Hooked Model

From Ideation to Validation

Innovation Endeavors on Validation

What is User Research?

Aaron Harris on Early User Research

User Research Questions

User Research without a Prototype

The How of User Research

Learn More: How to Begin Your Research

Conducting User Research

Learn about Market Demand and Trends

Harpinder on Markets & Competition

Value Propositions: A Communication Tool

Know What You’re Up Against

Analyze the Competition

How to Refine the Idea

Aaron Harris on Being a Founder

Pete Koomen on Being a Founder

Ideation and Validation Recap

Lesson 2: UX / UI

User Experience and Interaction Overview

User Experience Design

UX/ UI Components

Interaction Design and Tasks

Designing Flows and User Testing

Different Types of Design

Material Design

Accessible Design

Accessibility Basics

Accessible Products & Guidelines

Designing for All Users: Accessibility

Accessible Products & Assistive Tech

Personas and Accessibility

Personas and User Flows

Optimizely and the User Experience

Locket and the User Experience

Course Map Revisited

UXD for Mobile

User Experience Components

Common Design Elements

Homepage Design

Sign Ups and Onboarding

Payment Forms

Forms

Notifications

Nir Eyal on Good Notifications

User Feedback and Ratings

Lesson 1: Ideation & Validation
You will learn how to develop the entrepreneurial mindset and efficiently generate new ideas informed by good user research.