Job Description

Are you interested in driving traffic efficiency with performance media and other approaches on new or emerging platforms?

Here’s an excellent opportunity for you to bring your shopper insight expertise to the table and craft a shape for the way LEGO improves data in both mature and emerging online markets!

Play your part in our team succeeding
This role is going to oversee traffic management and strategy for cross-free and paid traffic in two Douyin stores (flagship store and kid store), helping to improve traffic understanding and investment efficiency for Douyin stores!

Core Responsibilities

• Develop full-year performance marketing investment plan for Douyin platform, considering marketing and sales performance metrics as well as profitability requirements
• Define monthly or weekly media investment strategy across the Douyin platform, including livestream, short-video, search, mall, etc.
• Lead the execution of media investments with Douyin partners and keep close tracking of daily traffic performance and cost% to make day-to-day optimization of media mix, product, TA, creative assets, etc.
• Collaborate with digital MKT team to drive TA consistency between seeding and store livestream to ensure effective shopper targeting and reactivation
• Decode Douyin search algorithm and develop search improvement plan for different transaction touch points, including livestream, product card, etc.
• Conduct regular performance review on traffic and media investments, including traffic structure, media investment, efficiency, etc. to help improve business results
• Study Douyin platform traffic investment tools as well as other brand’s TA strategy to optimally iterate investment strategy and expand the shopper pool

Do you have what it takes?

3-5 years eCommerce performance marketing-related working experience would be preferred.
A bachelor’s degree or above Mathematics and statistically related majors is a plus
Knowledge and experience with Douyin eCommerce is a must; experience in Tmall is a plus
Data- and detail-driven, with strong logical thinking
Ability to work across diverse team and be able to multi-task
Strong can-do attitude and team spirit
Proven communication skills with ability to explain the sophisticated Douyin platform media investment rationale to other teams
Fluent in English and Mandarin, both writing and speaking

What’s in it for you?
Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.